"200 bicycles for 10,000-15,000 delegates. Unbelievable
The marketing value we're going to miss is astronomical. The world's press will show up and not have much to do. They'll cover the opening, a few bits and pieces in between and the signing [hopefully] of the important document at the end.
Having just 5,000 bicycles lined up outside the conference centre would not only be a photo opportunity, it would be a most powerful image and lingering symbol of sustainability.
"Do as we do. Ride a bicycle. Make a difference."
